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¸¶ÄÉÆûç¾÷±âȹ¼(¸¶ÄÉÆÃÞÀåöÐêüñßö, marketing business plan)
¸¶ÄÉÆûç¾÷±âȹ¼¶õ ¸¶ÄÉÆà »ç¾÷¿¡ °üÇÑ ±âȹ¼ ¹®¼ÀÌ´Ù.
¼½Ä ±¸¼ºÇ׸ñ : ÀÛ¼ºÀÚ, ÀÛ¼ºÀÏÀÚ, ¸¶ÄÉÆúι®, ¸¶ÄÉÆÃÀü·«, °èȹ, ¼¼ºÎÃßÁø°èȹ, °ü·ÃºÎ¼, Àü³âµµ½ÇÀûÆò°¡, ±Ý³âµµ¸ñÇ¥¼³Á¤
¸¶ÄÉÆÃÀü·«±âȹ¼ (marketing strategy planning document, ¸¶ÄÉÆÃîúÕÔÐêüñßö)
¸¶ÄÉÆà Àü·«¿¡ °üÇØ ±âȹÇÑ ³»¿ëÀ» ¸í½ÃÇÑ ¹®¼.
¼½Ä ±¸¼ºÇ׸ñ : ½ÃÀå ºÐ¼®, °æÀï»çºÐ¼® ¹× ÀÚ»çºÐ¼®, ŸÄÏ ¼±Á¤, ¸ñÇ¥ ¼³Á¤, ¸¶ÄÉÆà Àü·«
Àü·«»ç¾÷±âȹ¼ (strategic business planning document, îúÕÔÞÀåöÐêüñßö)
Àü·«¿¡ µû¸¥ »ç¾÷ ±âȹ ³»¿ëÀ» ±â·ÏÇÑ ¼½Ä.
º¥Ã³Ã¢¾÷»ç¾÷±âȹ¼(º¥Ã³óÜåöÞÀåöÐêüñßö)
º¥Ã³Ã¢¾÷»ç¾÷°èȹ¼ »õ·Ó°Ô â¾÷ÇÏ´Â º¥Ã³±â¾÷ÀÇ °æ¿µ °èȹÀ» ±â·ÏÇÑ ¹®¼ÀÌ´Ù.
¼½Ä ±¸¼ºÇ׸ñ : ½Åû ´ëÇб³ ÇöȲ, ÁÖ¿ä»ç¾÷ ¹× È°µ¿, °Àǽü³ ¹× È®º¸ÇöȲ, â¾÷°ü·Ã ¼¼ºÎ °³¼³³»¿ë, ³¯Â¥, Á¦ÃâÀÚ ¼¸í
½ÃÀåÁ¶»ç±âȹ¼ (market research planning document, ã¼íÞðàÞÛÐêüñßö)
½ÃÀåÁ¶»ç °á°ú¸¦ Åä´ë·Î ÇÑ »ç¾÷ ±âȹÀ» º¸°íÇÏ´Â ³»¿ëÀÇ ¹®¼.
¼½Ä ±¸¼ºÇ׸ñ : »ç¾÷°³¿ä, »ç¾÷ȯ°æ ºÐ¼®, ÀûÁ¤ºÐ¾ç°¡°Ý/±âº»ÄÁ¼Á
ºÐ¾ç±âȹ¼ (sale in lots planning document, ÝÂåÓÐêüñßö)
ºÐ¾çÀÇ ÀýÂ÷, ¹æ¹ý, ±Ô¸ð µîÀÇ °èȹÀ» ±¸Ã¼ÀûÀ¸·Î ÀÛ¼ºÇÑ ¹®¼.
¼îÇθôâ¾÷±âȹ¼(¼îÇθôóÜåöÐêüñßö, shoppingmall foundation plan)
¼îÇθôâ¾÷±âȹ¼¶õ ¼îÇθôâ¾÷¿¡ ¾Õ¼ â¾÷¿¡ ´ëÇÑ ±¸Ã¼ÀûÀÎ ±âȹ ³»¿ëÀ» ±â·ÏÇÑ ¹®¼ÀÌ´Ù.
¼½Ä ±¸¼ºÇ׸ñ : »ç¾÷ÀÇ ¸ñÀû ¹× Àü¸ÁÈ¿°ú, ½ÃÀ嵿Çâ ¹× Àü¸Á, 20042008 »çÀ̹ö ¼îÇθô °Å·¡¾×, 2008 ÁÖ¿ä»óÇ°±º °Å·¡¾×, 20042008 CAGR¿¬Æò±Õ ¼ºÀå·ü, ½ÃÀåÀü¸Á, °æÀï¾÷üµµ¸ÅÅäÇÇ¾Æ ºÐ¼®, »ç¾÷ÃßÁø°èȹ, »ç¾÷ÀÇ ±âº»¹æÇâ, »ç¾÷ÀÇ Àü°³¹æÇâ, ½Ã¼³ ¹× Á¤ºñ°èȹ, Á¶Á÷ ¹× Àοø°èȹ, »ç¾÷ÃßÁø°èȹ, SWOT ºÐ¼® ¹× Àü·«µµÃâ, Ç¥ÀûÈ, À§Ä¡ÈÁ¦Ç°±º, À§Ä¡È»çÀÌÆ®, ÆǸÅÃËÁø°èȹ, ÆǸÅÃËÁø ±âº»°èȹ
ÇÁ·Î¸ð¼Ç±âȹ¼ (promotional planning document, ÇÁ·Î¸ð¼ÇÐêüñßö )
Á¦Ç°¿¡ ´ëÇÑ ÇÁ·Î¸ð¼Ç ÁøÇà¿¡ ´ëÇÑ ±âȹ ³»¿ëÀ» ±â·ÏÇÑ ¼½Ä.
ÆÀ»ç¾÷°èȹ¼¶õ ÆÀÀÌ Ã¢¾÷, ÀÚ±ÝÁ¶´Þ, ½Å±Ô »ç¾÷, ÅõÀÚÀ¯Ä¡, ½Å³âµµ »ç¾÷ °èȹ µî »ç¾÷À» ÃßÁøÇÔ¿¡
¼½Ä ±¸¼ºÇ׸ñ : ±¹¹®, ¿µ¹®, 20 ³âµµ »ç¾÷ ¹æÇâ ¹× ¸ñÇ¥, ¿¬±¸°úÁ¦¸í, ¿¬±¸À¯Çü, ¿¬±¸Ã¥ÀÓÀÚ, Âü¿©±³¼ö, ¹ßÇ¥¿¹Á¤ÇмúÁö¸í, ¼¼¹Ì³ª¸í, °³ÃֱⰣ, ´ã´ç±³¼ö, ÃÊû¸í´Ü, ¿¬¼öÁÖÁ¦, ¿¬¼ö¸ñÀû ¹× ³»¿ë, Àμֱ³¼ö, ¿¬¼ö±â°£, Âü¿©ÇлýÀοø, °ü·Ã±³°ú¸ñ¸í, ±¹Á¦Çмú±³·ù³»¿ë, ¿¹»óÀÏÁ¤
â¾÷±âȹ¼ (foundation proposal, óÜåöÐêüñßö)
â¾÷¿¡ ¾Õ¼ â¾÷¿¡ ´ëÇÑ ±¸Ã¼ÀûÀÎ ±âȹ ³»¿ëÀ» ±â·ÏÇÑ ¼½Ä.
¼½Ä ±¸¼ºÇ׸ñ : ºÐ¾ß, ¾ÆÀÌÅÛ¸í, ±âȹÀÚ(´ëÇ¥), ÁÖ¼Ò, º»Àû, ¿¬¶ôó, ±¸¼º¿ø, ¿¹»ê, »çÈÄ°ü¸®